It's A monopoly
Did you know?
almost every single sunglasses brand is owned by EssilorLuxottica
They Monopolize the industry and jack up the prices for cheap products
The story behind them
Imagine this you are 15 and you just watched your dad drop $250 on a pair of Ray-Ban aviators. They make him so happy. But then he sat on them. You watch as he still tries to wear a pair of bent sunglasses.
Or imagine this, you just bought your 10th pair of aviators from CVS or Walgreens. "Hopefully these won't fog up, or the lenses won't peel." One month later you are back again buying a new pair wishing the same thing. You have now spent 400 dollars over the past couple years on cheap sunglasses.
This is the problem that I saw. because I lived both scenarios. I was 16 and was starting my first online apparel brand. But it really wasn't fulfilling my entrepreneurial goals. I really wanted to solve a problem. And as I was scrolling on instagram I saw the image as pictured above. And I realized that it is just one company that is selling the cheap, and the expensive glasses. And they can charge whatever they want because they are a monopoly.
It was then that I started designing and drawning. 6 months later my first prototype was ready, and one year after that 300 pairs were produced. Every single person who tried them on, would comment how they were the clearest and lightest glasses they had ever put on. This is because they were manufactured with titanium frames with the highest strength to weigh ratios of all metals. Half the weight of steel and stronger. Polorized Nylon lenses which are clearer than glass, 1/3 of the weight, and shatterproof unlike Ray-Bans aviators. Meanwhile they undercut the market by 50%.
Quality is my goal that is why every pair comes with a engraved bamboo case. This case fits perfectly in your cars cup holder. The legs are hand shaped wood. It also comes with a custom dawn patrol microfiber pouch. Every order comes with a handwritten note by me thanking you for the purchase.
They can handle your lifestyle
Titanium is as strong as steel but half the weight. In combination with wooden legs and nylon lenses these glasses are ridiculously light and extremely durable. Go out in confidence. Drop them off a cliff. Get barreled in them. They will hold up!
Best lenses in the industry
Polarized UV400 Nylon Lenses
Go out freely knowing your eyes are protected, glare is eliminated, and you will always have crystal clear lenses. Clearer than glass! 1/3 the weight, shatterproof, and scratch resistant! So you will never have to buy another pair. The polarization is infused so it will never wear off.
Beautiful Conversation Starter
Sustainable Bamboo Case
Bamboo is a sustainable strong material. Making it perfect to store your glasses. Your glasses will never get crushed. You will never loose them. And you can store anything else you want in the case as-well. You might just want to buy these to hear the satisfying pop! when you open it.
Built for an active lifestyle
It will handle every activity you throw at it